HTAMF - Celebrating Sadhguru Thyagaraja Aaradhana


What is HTAMF?

 The Hyderabad Tyagaraja Aradhana Music Festival 2024 is an iconic 5 day long interactive music festival to commemorate saint Tyagaraja. Tyagaraja Aradhana is a famous event held annually at Tiruvayyur and also in some cities across the globe. Hyderabad is a historical city and amalgamation of various cultures. HTAMF aspires to be an annual event where connoisseurs of Carnatic music can enjoy performances by promising artists – young and experienced and various groups of art communities from the twin cities and all over India.

The festival will encompass several events spread over 5 days – from Jan 24 to 28, 2024.  It kicks off with inauguration on Jan 24th evening, followed by concerts by promising and experienced musicians and student-teacher community concerts on Jan 25,26,27 and brindaganam/pancharatnaseva on 28th morning.

Why HTAMF and Significance of Tyagaraja?

Carnatic music is the treasure trove of our ancient culture and Tyagaraja is its greatest composer. His skill in ragas, the presence of “Ragabhava”, Lakshana in his Kritis and “Sangathis” in his kirtanas portray his genius and skill. His songs are full of poetic genius, spiritual emotions and deep philosophical truths. His innumerable compositions have paved the way for the development of Carnatic music in South India and generations of musicians have sung and extolled his compositions.

There is a large captive audience around the world that appreciates Carnatic music and Tyagaraja’s compositions. HTAMF aspires to be a landmark festival celebrating Tyagaraja’s contributions, providing a platform for promising musicians and rejuvenating our society by connecting with our ancient culture

HTAMF – Our Strengths and Reach

 Sanskriti - A trusted and registered NGO which has done considerable work for the welfare of the art and culture for the past one decade.  Sanskriti Foundation team is a tightly integrated group of students and members spread across different parts of India and in more than 15 countries across the world, spreading the cause of Indian Culture and Heritage.

It is a committed organization passionate about Music and Culture. Last year’s HTAMF was very well received and we aspire to make this an annual event for the city.

The festival is being executed in partnership with scholars of repute and premier organizations like University of Hyderabad, Department of Culture and media houses and will be graced by distinguished and high level officers/advisors will be the guests of honor

The three day event will cater to thousands of people, distinguished guests, artistes, students and spectators. Beyond the event we reach out to lakhs of people virtually across the globe by various means before and after the event.

We also have coverage & reach across the globe through word of mouth, FB, Twitter, You Tube, Newspapers, TV Channels,  mailing lists, WhatsApp, Backdrop, invitations, banners, posters, souvenirs , etc. apart from print, electronic media and radio

 Apart from brochures and leaflets, the stage Backdrop will be a prominent reach out during and after the event via social media

HTAMF Logistics

The festival is planned over 3 days at Shilparamam. Costs include the venue -stage, honorarium for 500+ artists, Mementos, Sound and Light arrangements apart from the organizational and marketing expenses – invitations, backdrop, banners etc. We are also planning to give Anna prasadam post the brindaganam.

  Forecasted expenditure is approx. 12 Lacs

HTAMF Sponsorship

  HTAMF is a colourful festival catering to the tastes of a dedicated audience in twin cities. The purpose of sponsorship would be fulfilled in terms of reach, networking and connect with a large population

  The implicit benefits of being associated with an event – one of its kind to connect the people with their roots and facilitate contributions to society and culture are immeasurable. This is a golden opportunity to demonstrate your level of support and commitment to Indian Arts, Culture and Heritage. Sponsoring the festival is a great value proposition to reinforce your organization’s brand awareness amongst a relevant audience.

 Multiple sponsorship packages are available, providing sponsors with a choice of exposure related to their financial commitment -